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Why Career Networking Is Essential

There are many reasons why career networking must be a primary focus in your job search.

Perhaps the most significant right now is the current state of the economy and the job market. Networking may be the only way that you can possibly get yourself in front of a potential employer for the foreseeable future.

Don't wait for things to turn around.

Be proactive, get yourself noticed, bypass the entire selection process. The only way to do that is through networking!

Need more reasons?

With so much technology available at our finger tips, and the ability to reach people globally in an instant, you may be asking yourself how old fashioned word of mouth can possibly be more effective than the pursuit of real, existing jobs that are posted on job boards or in newspapers. I mean you’re thinking networking seems so small scale and local, and can’t possibly lead to the kinds of opportunities that exist online, right.

Wrong. Employers use modern search tools because they want to increase their chances of finding the best possible fit for a position. This is great. They will be inundated with countless letters from applicants claiming to be that perfect fit.

But employers aren’t stupid, and they realize how easy it is to litter your cover letter with relevant buzz words, especially when you have the benefit of a job posting to use as your guide. It’s easy enough to read a job posting and tap into the requirements so that you can craft a letter and resume that seems to describe exactly what the employer is looking for. And of course this is what you have to do as a candidate because your competitors will be doing it. It’s also what employers expect. They will take on the task of weeding through the pile and identifying the true contenders.

Why networking beats all other job search methods.

Employers also value being approached by an individual who targeted their organization out of a sincere interest in the company, and who is presenting themselves as a valuable asset without the benefit of a job description to lead them.

Also, there’s no competition in networking. It’s you and the person who has the power to hire you. All you have to do is show them they need you.

The best part, though, is that when you do uncover a need and get offered a job, you will probably have a great deal of input into the job description, since you essentially created it yourself. Isn't that what a dream job is?

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